Two insightful business case studies, developed by the HKUST Thompson Center for Business Case Studies of HKUST Business School in collaboration with HSBC Wealth and Personal Banking, have been listed on Harvard Business Publishing. These studies showcase the impact of academia-industry collaboration.
“HSBC: Leveraging Data Analytics and AI to Enhance Customers Life Cycle Management” explores how to use innovative data strategies to better understand and serve customers. (more details)
“Improving Customer Experience at HSBC: From Customer Insights to Journey Innovations” discovers the journey of transforming customer insights into actionable innovations that enhance the overall customer experience. (more details)
Congratulations to the HKUST and HSBC teams, including our faculty and experts Dr. Michael S.T. CHEN, Prof. SHI Mengze , Prof. CHOI Joon Nak , and Prof. KWON Ohchan, for their distinguished achievement!